Being Too Affordable: The Surprising Consequences and How to Dodge the Bullet

January 16, 2024

The Perils of Being Too Affordable

Hey there, you savvy business maverick! Ever found yourself scratching your head, wondering why your oh-so-affordable prices aren’t catapulting your business to stratospheric success? Well, grab a cup of coffee, lean back, and let’s unravel this puzzling paradox together.

Who’s the Robin Hood of the Business World?

Our beloved pyop accounting, the full-service CPA and business growth expert, is the Robin Hood of the business world. They’re all about helping studio owners, entrepreneurs, and women-owned companies build a business that not only supports them but also allows them to retire in style.

The Goliath Problem in Pricing

Now let’s take a wild ride into the world of pricing with our guide for the day, Donna Bordeaux. She’s seen businesses struggle to keep their heads above water, despite offering great prices and products. The culprit? A pricing problem. Dun dun duuun!

Dodging the Bullet: Your Unique Competitive Advantage

As Donna says, “It’s not all about the price being low; it’s about the quality of the service and having your unique advantage be part of your pricing.” So let’s stop trying to undercut the next guy, shall we? Let’s instead focus on growing our studios, baking smooth financial systems into our business DNA, and supporting a healthy retail and event-driven studio.

Aligning Your Pricing Strategies

So, if you’re ready to escape the trap of being too affordable, let’s align your pricing strategies with your products and services. Because life, dear reader, is too short for low returns on big energy. Now, where did I put that bug spray?

Connect with us!

Please follow us on Facebook and Instagram. Please make sure to check out our blog and our website link below. Subscribe to our YouTube channel and hit the bell to be notified when we post. You can email me at donna@pyopaccounting.com.

Donna Bordeaux, CPA with PYOPAccounting.com

Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.

  • Your studio’s perceived value depends on how you frame it – as a mere place or as an experience, a community, and a path to profitability, as illustrated by Russell Brunson’s story about the perceived value of his iPhone.