What’s your plan of attack for advertising your studio and getting new guests to come through your doors?
Well, recently we have seen a lot of Facebook advertising and even some Google ad word advertising that’s had a lot of success. However, watch out because you’re attracting a certain generation, you’re tracking an age group based on your advertising. So make sure this matches up with the audience that you’re advertising to.
So in general, if you think about Facebook, you’re going to have an older audience, probably the 40 enough crowd. When you stepped down into the 25 to 40 year old segment, you’re going to want to probably look at using Instagram as having a large presence for advertising. Underneath that under the 25 year old category, the teen’s Twain’s area, and the younger folks are going to be looking at Snapchat and Tik Tok time.
So when you take a look at your advertising mix, target your audience. So for example, if you have a Harry Potter event coming up. Yes, Facebook may be a good place to advertise, but your generation may lead you more into advertising that on Instagram or even things like Tik Tok or Snapchat. So make sure that your advertising mix matches where you’re going.
I was recently talking with an owner of a studio that did not have a large Instagram presence. She said she only had about a hundred followers on Instagram and hadn’t really focused energy on it. So here’s a cool way to increase your Instagram audience so that you can target your advertising even more.
If you look around, you’ll find there are Instagram counters and I’ll add a shot of this, but you can get these in multiple places. What the Instagram counter does is it hooks up to your wifi and when you get a new follower on Instagram, it will click down and add another follower to your numbers. So that number of followers will constantly be updated in your studio.
Now, this doesn’t sound like much, to begin with, but boy, if you get people in your studio who see that counter, they’re going to go into their Instagram accounts right then and there, and they’re going to follow the business so they can see it that counter really keeps up with them. I know for a fact, because I was with a group of friends at an ice cream shop that had been, and we all had to go follow that check.
I really had no big interest in following it, but the novelty of seeing that counter tick over was amazing. You can also get these same counters for Facebook or for any other like online sales or they have others that run with key performance metrics. You just have to figure out what it hooks to monitor that number.
It would be really cool if you’re a point of sales system updated one of those tickers, and you can see that in your backroom or in an area where your staff can see what the sales were up to as a monitoring device, as a bit of a promotion to help them grow the revenue of the studio, wouldn’t that be cool?
We’ll take a look at the Instagram counter and take a look at your advertising and make sure you’re on track. If there’s any way that we can help you streamline your advertising so you can increase your revenue. I’d be happy to chat with you. I’m Donna Bordeaux with PYOPAccounting.com. Please remember to subscribe to our YouTube channel and follow us on Facebook and Instagram.
Donna Bordeaux, CPA with PYOPAccounting.com
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.
